Experience
3+ Years
Job Responsibilities
- Plan, execute, and optimize end-to-end digital marketing campaigns across multiple channels.
- Manage performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Own campaign setup, audience targeting, budget allocation, bidding strategy, optimization, and performance reporting.
- Track and improve key performance metrics such as CPC, CPL, CPA, CTR, ROAS, conversion rate, and lead quality.
- Develop and execute SEO strategies, including keyword research, on-page optimization, competitor analysis, technical SEO coordination, backlink planning, and performance monitoring.
- Manage and optimize website content, landing pages, forms, and conversion journeys to improve lead generation and user experience.
- Support and execute social media marketing strategies across LinkedIn, Instagram, Facebook, X, and other relevant platforms.
- Create and manage monthly content calendars in coordination with content writers, designers, video editors, and internal stakeholders.
- Assist in developing B2B content including social posts, carousels, case studies, blogs, newsletters, landing pages, and campaign assets.
- Execute email marketing and lead nurturing campaigns, including audience segmentation, automation, campaign setup, testing, and reporting.
- Work with CRM and marketing automation platforms to manage leads, campaigns, attribution, and funnel performance.
- Monitor website and campaign performance using tools such as GA4, Google Search Console, Microsoft Clarity, Google Tag Manager, and advertising dashboards.
- Create regular digital marketing reports and dashboards with clear insights, recommendations, and action plans.
- Conduct competitor research, market analysis, campaign benchmarking, and audience research to identify growth opportunities.
- Perform A/B testing across ad creatives, copy, audiences, landing pages, CTAs, and campaign structures.
- Coordinate with sales and business development teams to understand lead quality, campaign performance, and revenue contribution.
- Support lead generation campaigns for domestic and international B2B markets.
- Research emerging digital marketing trends, platform updates, AI tools, and new growth opportunities.
- Use AI tools for research, content ideation, campaign optimization, productivity, reporting, and marketing workflows.
- Take ownership of assigned campaigns and ensure timely execution, monitoring, optimization, and reporting.
Required Qualifications/Skills
- Minimum 3+ years of hands-on digital marketing experience, preferably in B2B, IT services, SaaS, technology, consulting, or a digital marketing agency.
- Strong practical knowledge of Google Ads, Meta Ads, and LinkedIn Ads, with experience managing paid campaigns independently.
- Good understanding of performance marketing, including campaign structure, targeting, bidding, conversion tracking, attribution, optimization, and ROI measurement.
- Strong knowledge of SEO, including on-page SEO, keyword research, technical fundamentals, competitor analysis, and link-building concepts.
- Good understanding of social media marketing, content marketing, email marketing, lead generation, and marketing funnels.
- Hands-on knowledge of Google Analytics 4, Google Search Console, Google Tag Manager, and Microsoft Clarity.
- Familiarity with tools such as HubSpot, WordPress, Semrush, Ahrefs, Moz, Mailchimp, or similar marketing platforms will be preferred.
- Ability to understand campaign data and convert it into actionable marketing insights.
- Strong analytical, problem-solving, and decision-making skills.
- Excellent written and verbal communication skills in English.
- Strong attention to detail with the ability to manage multiple campaigns and deadlines simultaneously.
- Self-driven, proactive, creative, and performance-oriented mindset.
- Ability to collaborate effectively with content, design, development, sales, and management teams.
- Strong understanding of B2B lead generation and digital customer journeys will be an advantage.
- Working knowledge of emerging AI tools for digital marketing, content, research, analytics, and productivity is highly desirable.
- Graduate/Postgraduate degree in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related discipline preferred.
- Relevant certifications from Google, Meta, HubSpot, LinkedIn, Semrush, or similar platforms will be an added advantage.